PRIVACY POLICY
Last updated: 1 August 2026
1. IDENTITY AND CONTACT DETAILS OF THE DATA CONTROLLER
This Privacy Policy explains how Eleanor Elegance collects, uses, stores and shares personal information when you visit our website, make a purchase, use our services or otherwise communicate with us.
We process personal information in accordance with applicable privacy and data protection laws, including the New Zealand Privacy Act 2020 and its Information Privacy Principles.
Company Details
NEVER GOING BROKE AGAIN LTD
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
Email: support@eleanorelegance.com
Eleanor Elegance is an online store operated by NEVER GOING BROKE AGAIN LTD.
Eleanor Elegance is the trading name under which NEVER GOING BROKE AGAIN LTD operates this online store. Our website is hosted on the Shopify platform, which enables us to provide our online shopping services (the “Services”).
Please read this Privacy Policy carefully. By using the Services or communicating with us, you acknowledge that you have read and understood how we collect, use and share your personal information.
2. PERSONAL INFORMATION WE COLLECT
Depending on how you interact with us, we may collect and process the following categories of personal information:
Identification and contact information: your first and last name, billing address, shipping address, email address and telephone number.
Financial and payment information: payment method or card information, transaction details and payment confirmation. Payment information is collected and processed directly by our payment service providers. We do not store complete payment card numbers.
Account information: username, password, preferences and account settings.
Transaction information: products you view, add to your basket, purchase, return, exchange or cancel, as well as your order history.
Communications: the content of messages you send to us, for example when requesting customer support or initiating a return.
Technical and browsing information: IP address, device and browser type, unique identifiers and information about how you use and navigate our website, collected through cookies and similar technologies.
We do not intentionally collect sensitive personal information unless it is necessary for a specific purpose and permitted by applicable law. Please do not send us sensitive information unless we specifically request it for a legitimate purpose.
3. HOW WE COLLECT PERSONAL INFORMATION
We may collect personal information:
Directly from you, when you make a purchase, create an account, subscribe to our newsletter or contact us.
Automatically, through our website and the use of cookies and similar technologies.
From our service providers and other third parties, where permitted by applicable law, including when they process information in connection with payments, delivery, analytics, marketing or customer support.
Where personal information is collected about you from another person or organisation, we will handle that information in accordance with the applicable requirements of the New Zealand Privacy Act 2020.
4. HOW WE USE YOUR PERSONAL INFORMATION
We may use your personal information for purposes including:
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Processing, confirming, billing, dispatching and delivering your orders.
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Managing payments, refunds, cancellations, returns and warranties.
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Creating and managing your customer account.
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Providing customer support and responding to your requests, complaints and enquiries.
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Preventing, detecting and investigating fraud, misuse and other potentially unlawful activity.
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Maintaining the security and functionality of our website.
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Complying with applicable legal obligations and responding to lawful requests from competent authorities.
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Sending you marketing communications, promotions and news where permitted by law.
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Displaying personalised advertising on our website and third-party platforms where permitted.
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Producing statistics and analytics to improve our products, catalogue, website and customer experience.
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Inviting you to leave a review of your purchase.
If you no longer wish to receive promotional emails from us, you can unsubscribe at any time by using the unsubscribe link included in our marketing emails or by contacting:
Unsubscribing from marketing communications will not affect transactional or service-related communications that are necessary in connection with your orders or account.
5. WHO WE SHARE YOUR PERSONAL INFORMATION WITH
To operate Eleanor Elegance, we may share personal information with:
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Shopify Inc., which provides the e-commerce platform used to host and operate our online store.
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Payment processors, including USEEMALL LTD, Conyngham Road, Manchester, England, United Kingdom, which may process payments relating to your purchase. USEEMALL LTD is not the seller of the products.
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Shipping, fulfilment and logistics providers, where necessary to prepare, dispatch and deliver your order.
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Technology, analytics, customer service and marketing providers, including providers of email services, website analytics and online advertising.
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Competent authorities, where disclosure is required or permitted by applicable law or in response to a valid legal request.
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Potential purchasers, successors or other relevant parties in connection with a merger, acquisition, sale, financing, restructuring or other corporate transaction.
We only share personal information where reasonably necessary for the purposes described in this Privacy Policy or where otherwise permitted or required by applicable law.
We do not sell your personal information.
6. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION
NEVER GOING BROKE AGAIN LTD is based in the United Kingdom, and some of our service providers operate outside New Zealand.
As a result, personal information relating to customers in New Zealand may be transferred, stored or processed in countries outside New Zealand, including the United Kingdom, United States, Canada and countries within the European Economic Area.
Where applicable, we take reasonable steps to ensure that overseas disclosures of personal information are made in accordance with the New Zealand Privacy Act 2020, including the requirements of Information Privacy Principle 12.
This may include ensuring that the overseas recipient is subject to comparable privacy safeguards, implementing appropriate contractual protections or relying on another basis permitted under applicable law.
Where your express authorisation is required for a particular overseas disclosure, we will provide the information required by applicable law before seeking that authorisation.
7. YOUR PRIVACY RIGHTS
Under the New Zealand Privacy Act 2020, you may have rights in relation to the personal information we hold about you.
These include the right to:
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Request access to personal information that we hold about you.
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Ask us to correct personal information that you believe is inaccurate, incomplete or misleading.
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Request that a statement of correction be attached to your information where appropriate if a requested correction is not made.
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Raise concerns or make a complaint regarding the way we have handled your personal information.
Other rights or protections may apply depending on the circumstances and applicable law.
HOW TO EXERCISE YOUR PRIVACY RIGHTS
To exercise your privacy rights, email:
Please use the subject line “Privacy Request” and provide enough information for us to identify you and understand your request.
Your request should normally include:
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Your full name.
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An email address through which we can contact you.
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A clear description of the personal information concerned.
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The right or request you wish to exercise.
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Any information that may help us locate your personal information, such as your order number.
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If you are requesting a correction, details of the correction you believe should be made.
We may request reasonable proof of identity before providing access to personal information or acting on a request. This is to help protect your information from unauthorised access.
We will respond to requests within the timeframes required by applicable New Zealand law.
Where permitted by law, we may refuse or limit a request. If we do so, we will explain our decision where required.
We will not discriminate against you for exercising your privacy rights.
If you believe that your privacy rights have been breached, you may also make a complaint to the Office of the Privacy Commissioner of New Zealand.
8. COOKIES AND SIMILAR TECHNOLOGIES
We use first-party and third-party cookies and similar technologies to help our website function correctly, remember your shopping basket and session, understand how our website is used, improve our Services and, where applicable, provide relevant advertising.
You can configure your browser to block or delete cookies.
Please note that disabling cookies that are necessary for the operation of the website may cause certain features, including parts of the checkout process, to stop working correctly.
Where required by applicable law, we will obtain appropriate consent before using non-essential cookies or similar technologies.
9. SECURITY AND RETENTION
We use reasonable administrative, technical and organisational safeguards designed to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.
However, no security system or method of transmission over the internet is completely secure. For this reason, please do not send sensitive information through insecure communication channels.
We retain personal information for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, including providing our Services, maintaining business and transaction records, resolving disputes and complying with applicable legal, tax, accounting and consumer protection obligations.
When personal information is no longer reasonably required, we will take appropriate steps to delete, anonymise or otherwise securely dispose of it, subject to applicable legal requirements.
10. CHILDREN'S PERSONAL INFORMATION
Our Services are not intended for children and we do not knowingly collect personal information from children in circumstances where doing so would be inappropriate or unlawful.
If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact:
We will review the request and take appropriate action in accordance with applicable law.
11. THIRD-PARTY WEBSITES AND LINKS
Our website may contain links to websites, applications or services operated by third parties.
We are not responsible for the privacy practices, security or content of third-party websites or services.
We recommend reviewing the privacy policies of any third-party website or service before providing personal information to them.
12. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our practices, Services or applicable legal, regulatory or operational requirements.
The current version will be published on this page and the “Last updated” date at the top of this Privacy Policy will be amended accordingly.
Where required by applicable law, we will provide additional notice of material changes.
13. CONTACT US
If you have any questions about this Privacy Policy, how we process your personal information or wish to exercise your privacy rights, please contact us at:
Email: support@eleanorelegance.com
Company Details
NEVER GOING BROKE AGAIN LTD
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
Eleanor Elegance is an online store operated by NEVER GOING BROKE AGAIN LTD.
We provide customer support exclusively by email. We receive messages every day and respond on business days, Monday to Friday, normally within 48 business hours.
Reference time zone: New Zealand Time (NZST/NZDT, as applicable).
If you are not satisfied with how we have handled a privacy matter, you may contact the Office of the Privacy Commissioner of New Zealand or use any other complaint or dispute resolution process available to you under applicable New Zealand law.